When it comes to your product, you will always want to be on top of the game. From raw material to product packaging, everything counts, especially if you’re a well-known brand or a brand that’s striving to make it to the top. Now when we speak of packaging, there’s a chance that many brands would take it for granted. However, it is the packaging, besides the product itself that has the ability to attract your potential customer the most.

Honestly, looks matter the most and even the tiniest detail can make huge of a difference. If your packaging lacks the spark that fills the eyes of your customers with glimmer than you need to make your packaging game strong. If you’re perhaps thinking of ways to up your brand’s packaging game then how about using the deboss technique on your product packaging?

WHAT IS DEBOSSING?

Debossing is a technique where letters, characters, or design gets an indent on the packaging. It creates a depressing effect, looking somewhat like a 3D effect. In addition, it adds hints of elegance and sophistication which enhances the packaging of the product. Deboss packaging when touched or handled creates a unique sensory sense of satisfaction. This change in packaging maybe be subtle, however, this technique has the ability to help you brand your product in a new light to your customers.

WHY USE DEBOSSING ON A PRODUCT PACKAGING?

Thus far we know that debossing is a technique that creates a unique design creating an appeal to your product packaging. However, can it serve your brand more than just being a printing technique? Why should you use debossing on your product’s packaging?

Here are several other ways Debossing can help you step up your product branding in the market.

IT HELPS THE DESIGN TO LAST LONG - ALMOST PERMANENTLY!

Back in the days, official stamps were majorly embossed or debossed. If you’re lucky enough, you may have already come across letters or papers that may have had a logo or official stamp debossed on them. A part of the reasoning behind using such a technique was to secure the importance of the document. Other techniques, such as print or ink were subject to wear or tear. However, deboss was a sign of durability and longevity.

With that being said, in today’s world making a permanent place in the market is what everyone strives at. Debossing your product packaging might come as something minor, however, the name of your product always remains with your customers. Be it a period of 1 year, 5 years, 10 years, 50 years, and so on, it’s highly possible that the packaging that contains your design will always remain with your customer.

IT HELPS YOU GIVE THAT EXTRA EDGE WITH DESIGN

Debossing can come as a simple yet sophisticated technique. However, if your brand is looking for a design that stands out then, Can the Deboss be the right solution for you? If that’s your concern then rest assured because Deboss gives that extra edge you might actually be looking for! It takes your design up a notch and gives that extra detail on your packaging with the use of ink. With a splash of different colors, you can make any design stand out as per your liking.

Deboss lets you fill your design with ink without having to worry about it mixing up with other colors. The technique creates depth in the design which creates sections. This helps in avoiding spills leaving you with a flawless fantastic design for your product.

OFFERS A DEPTH IN THE DESIGN PROCESS

As the name suggests, The Deboss technique literally adds a depth effect to your design. It comes out in a way that looks as if the design is sinking from the surface. The design sits below the area of the material adding that sophisticated spark to your packaging design.

The fact that unique and attractive packaging adds value to your brand cannot be ignored especially in today's competitive world. The Debossing technique may seem like a subtle change to your product packaging style, however, it cannot only add value to your brand but it can also help your product to forever remain in the memory of your customers.