Thinking of ways to enhance the visual appeal of your product packaging? Well then, you need to choose the right finishing technique. The majority of people often find themselves confused when it comes to product packaging. It plays such a major role nowadays, that you cannot simply go wrong with it. Your product packaging directly represents your commitment to your brand and how serious you are in leaving an impression. Therefore, being creative with it has become a necessity.
If you find yourself struggling to make your product packaging stand-out, then using the spot UV finishing technique might just be the solution you are looking for. The spot UV adds an attractive and dramatic effect to your product packaging and instantly catches the attention of potential customers.
There are numerous finishing techniques out there such as matte and gloss. However, spot UV has become so popular because it adds a raised effect to your product packaging which gives it a 3D-like look. So, why you should consider using spot UV on product packaging? Let’s see.
EYE-CATCHING RAISED LOOK
The spot UV finishing technique has been rising in popularity and the reason behind that is it can add a unique look to your product packaging that other finishing techniques simply do not even come close to. You can have an idea of the popularity of spot UV finishing with the fact that it is not only used for product packaging but also posters, invitation cards, and much more!
In short, every time you want a 3D-like eye-catching design on your product packaging, spot UV is going to provide you with the ultimate solution.
TAKES LESS TIME
Time efficiency is important when you are running a business. You cannot simply wait for days to get your order of product packaging delivered to you. If you want a quick and attractive solution to product packaging, then the spot UV finish has got you covered in this department as well. One of the biggest benefits of this finishing technique is that it only takes up a minimum amount of time. If you want to meet the demand of a large order, then opting for spot UV is generally the best idea as it can be applied pretty fast.
COMBINE WITH OTHER TECHNIQUES
What most people do not know is that spot UV provides you with a world of flexibility as it can be combined with other finishing techniques. For instance, spot UV and matte finish can be a great combination together. Spot UV adds a glossier look to the packaging, while matte looks dull and sophisticated. They can complement each other really well and make your packaging stand out.
You can apply the matte finish on the areas which you would not like to be too prominent, and spot UV on those which you want to make a bit flashier. Some people said that the disadvantage of using spot UV was that it affected the readability of the product packaging. However, when combined with a matte finish, you can overcome this problem.
BRAND PROMOTION
One of the most efficient ways to use the spot UV finish is by using it to print your logo. If you are having difficulties promoting your business, then spot UV may just be the best solution. The majority of the people spend a lot of cash on getting their brand logo designed but normally face problems to make it stand-out on the packaging. However, with the spot UV finish, this problem can easily be resolved.
The spot UV finish is going to give a raised and 3D look to your logo. This can be extremely beneficial for businesses that are trying to establish themselves in the market and spreading awareness of their brand. Therefore, if you are short on marketing options for the promotion of your brand, then the spot UV finish may be your ultimate savior.
Spot UV is one of the most used finishing techniques out there as it offers a lot of versatility and saves time. If you want to make your product packaging look more attractive, then this is a finishing technique you can go for with your eyes closed. Use this article as a guide and make your packaging stand out.
