Not many media of advertisements, save the digital medium, can work their magic to capture attention in a single glance. When it comes to physical print, no matter how bold or creative the design, the printing cannot shine until it gets due justice.
A popular method to make your print stand out is the application of foil on paper. Various innovations have led the process to be what it is today, foil stamping.
What is foil stamping?
Foil stamping is a form of the specialized printing technique that yields glossy and laminated surfaces in diverse styles. It utilizes heat application on the specific foil to create a mesmerizing optical effect on the product.
Foil stamping services are as varied as the resources available for the task and specifications of the customer. Metallic foils are the most coveted assortment, with a plethora of finishes and colors in tandem to create a lasting impression.
Characteristics of foil stamping
In theory, foil stamping is a simple process relying on time, heat, and pressure. A process this simple can churn out the most amazing looking wedding invitations or brochures or magazine covers. Foil stamping creates an impact that is challenging to obtain from other printing techniques.
In practice, however, foil stamping requires focus and expertise in balancing the three main elements. One small mistake can result in wasted time, effort, and resources.
A few intriguing characteristics of foil stamping are as follows.
The many names of foil stamping
Hot foil stamping is a commonly known version of the process. It is also known as dry stamping, foil printing, and leaf stamping. Hot foil stamping refers to the use of heat, while dry stamping refers to the lack of liquid ink in stamping.
Traditional and Conventional foil stamping
Traditional foil stamping involves the use of metallic dies that have the ingrained and inverted image of the required print. The foil used in such dies usually comes pre-equipped with a heat-activated adhesive film. The foil is then applied by pressure and heat on the intended foil-stamped product.
In conventional foil stamping, the foil gets variously designed while a heated die applies the foil onto the product.
Foil leaf
Foil leaf is of unimaginable colors and designs; there is standard gold, marbleized green, clear tint, pearl, and more. You can apply a simple concept with contrasting foil color and background color. Or make your text and design stand out by applying layers of foils to create a raised imagery.
For a more defined edge, avail holographic, matte or glossy iridescent finishes. With a semi-transparent foil, the color underneath can reflect through to create a vibrant, in-depth effect.
When should you choose foil stamping?
Foil stamping may seem like an elegant technique that gets utilized only on occasions. However, foil stamping can be used creatively in multiple printing and packaging scenarios.
Build and showcase your brand identity
One of the primary reasons to avail foil stamping, with the gloss and glamour, is to build your company’s brand image. There are plenty of colors, foils, and templates to explore and match your specifications. From business cards to letterheads, notepads, and envelopes, a lot of collateral can get embossed with foil stamping techniques.
Present your services with impact
Adding even a single foil stamped image to a page of text will amplify its attention rate by manifolds. Imagine the attention you can rake in with some foil-stamped window stickers and hand-made brochures! Go creative and work with the experts in defining your services through the ideal foil leaf color, design, and template combination.
Foil stamping is a cost-effective method of enhancing the appearance of your product by merely defining the first impression. Further, the lasting effect of foil stamping is durable as compared to any other printing technique.
You can rest assured of making your intention a memorable exhibit by availing the vibrancy that accompanies foil stamping.
